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Web Usability Testing

Web Usability Testing

Website usability testing refers to the practice of running a test on a website to see if it’s user-friendly and easy to navigate.
This is an integral part of the digital marketing process. It helps identify issues that are preventing people from completing their purchases.
We’ve all been there. You’re trying to find something specific online, but you can’t find what you’re looking for.

It’s frustrating when you know what you want but can’t find it.
Website usability testing can help you solve this problem by ensuring your website is easily navigable and that the information you need is easy to access.

In this post, we will discuss some of the basics of a website usability test.


What is website usability?

Website Usability is a combination of many things. A website that is:

  • easy to navigate
  • easy to find what you want
  • easy to read
  • easy to understand
  • and fast

The site should be clean and organized, should not have too much information, should be simple, and should not be so busy that people cannot read or understand it.

When we talk about website usability, we are talking about the ability of the users to understand, use, and control the website in the way they want.

We all know that if a website is not designed well, it is not usable. But what exactly is it that makes a website usable?

According to the website usability experts, a website is usable when it can meet the needs of visitors and users without any difficulty.

Usability is the ease with which a website is used by its visitors.

A website is considered beneficial when it is easy to find what you are looking for. The pages are well organized and easy to navigate. And the content is clear without any unnecessary or confusing elements that may lead to frustration.

Here are some of the critical website usability factors

  • Responsive design
  • navigation
  • font size and color
  • UI
  • speed and uptime
  • clarity
  • relevance
  • ease of use

Why is website usability important?

Good website usability positively impacts the brand image, customer satisfaction, and sales. 

Website usability is important because it helps determine if your website meets the needs of its visitors and customers. It also ensures that your website provides a positive user experience. If users have difficulty finding what they want on your website, they may get frustrated and leave. 

Here are a few other benefits of good website usability.

It reduces the bounce rate. Bounce rate is a metric used to measure how fast a user leaves the site after visiting. The bounce rate of a website is considered one of the most important metrics for determining the success of a website. A low bounce rate is associated with a higher conversion rate.

It improves the user experience. A website with good usability will make the users feel more comfortable when they visit it. It will help them find what they want quickly and easily. Increase customer loyalty When your customers have a positive experience with your website, they will be more likely to buy your products and services.

What is website usability testing?

Website usability testing is a method for testing websites to determine if they meet the needs of real users. It helps you figure out where you need to make changes or improvements to better serve your customers and build trust with them. The goal of website usability testing is to ensure your website is user-friendly, easy to navigate, and easy to find the information you need.

A usability test should be conducted in a controlled environment. 

Furthermore, it requires a lot of planning and attention to detail. A test participant is someone who has not been involved with the website before. They will be given specific tasks to complete and monitored throughout the session. This allows you to see how he interacts with the website, determine what is working well, and pick up on any usability problems.

Why is website usability testing necessary?

A user can spend a lot of time searching and navigating a website. If they can’t find what they’re looking for, they may leave your site frustrated and annoyed. This means lost sales and wasted money. You’re spending money on a website that isn’t converting. You’re not even sure if it’s because the site isn’t intuitive or because the site is too complicated for people to navigate. You don’t know what your customers think of your site.

A usability test or usability evaluation can help you discover what your users think of your site and what could be improved.

User testing helps to understand how people use a website so that they can be more effective in the future. Website usability testing can also help you identify the potential problems with your website. You can also use the results of the test to make changes that will improve your users’ experience.

What are the main types of website usability testing?

Explorative user testing is a standard usability testing method. It is done to test a site’s functionality prior to it going live. It is best to have someone who is not familiar with the site’s interface perform this test. A usability tester will use a device such as a laptop or mobile phone to test how easy it is to use the site. They will record their actions while they are on the site. This recording will be analyzed later for any issues.

Comparative Usability Testing is a testing technique that compares the usability of two or more competing websites or elements of the same site (similar to ab testing). The goal is to find out which one is better at satisfying the users’ needs and to learn why. Comparative user testing aims to understand user experience and help companies choose the most efficient website for their target audience.

Assessment usability testing is an ongoing process that involves evaluating a website or application’s design and functionality in a live environment. It can help identify any potential problems that users might encounter as they navigate through the website or application. This type of testing is done to better understand how users interact with your website, allowing the designers to make improvements in future versions.

There are other more specific methods of user research that will be covered in future posts such as, remote usability testing and moderated testing.

Usability testing can be conducted at the beginning, during, and after the development process. It can be streamlined using usability testing tools. 

How often should you do usability testing?

The answer is “as often as you can.” Usability testing needs to be an ongoing process. It should be done as often as possible during the development, live, and redesign process to ensure that the website meets user needs and expectations and catch any future usability issue.

What to do after usability testing is completed?

After the usability tests are complete, it is important to analyze the results. This helps you to see what worked well and what could be improved. You can then make changes to your product based on the results of the tests. It is important to do a follow-up test to see if the changes made any difference.

Follow-up usability tests should be done at least two weeks after making any changes to the product.

Kiire Review: Automating Your Instagram Marketing with AI

Kiire Review: Automating Your Instagram Marketing with AI

Building a brand on Instagram is not easy. Marketing your business on Instagram, especially for small businesses or entrepreneurs with limited budgets, can also be challenging.

Kiire is an Instagram app that lets you and your customers automate your entire Instagram marketing. Kiire helps you grow followers, sell more of your products/services and build a brand using AI. This blog post reviews the Kiire app that claims to automate all of the tasks involved in growing an account on Instagram, making it easier than ever to build a following and make money using this social media platform. Kiire is an Instagram app for small businesses and entrepreneurs, helping them grow their following on Instagram while increasing sales.

Let’s start this Kiire review.


What is Kiire?

Kiire is a cloud-based software tool that helps to automate your marketing process on Instagram using AI. The app enables you to create engagement by automating tasks like scheduling posts, stories, and reels for the future and helping with analyzing data. Kiire is an Instagram-approved 100% whitehat application that works with all brands, big or small, without the need for any previous experience because it does all the heavy lifting for you!

Kiire claims to have the best features available to help any business succeed on Instagram. So in this Kiire review, we’ll see if this holds true.


screenshot of the Kiire app dashboard used in this review

What Problem is Kiire Trying to Solve?

Getting enough followers on Instagram is hard, but you don’t want to use blackhat tools that risk your account getting taken down by Instagram.

We all know that having a lot of followers on Instagram is vital for businesses, but it’s also really time-consuming and tedious.

Kiire helps you automate how you grow your audience on Instagram with AI. With Kiire, we can post consistently, reply to mentions, reply to comments, utilize hashtags, and do other tasks without spending hours every day manually doing them ourselves. This way, you can focus your time and energy on what matters most, like creating great content or building relationships with customers!

Kiire is a 100% white hat tool for automating your marketing on Instagram. With Kiire, you’ll be able to post consistently without having to worry about manual labor or risking your account being shut down by using blackhat tools or a shady instagram messenger bot.


How Does Kiire Work?

The best way to succeed on Instagram is by being consistent. Posting regularly will help you grow your account, increase engagement, and get more followers. But it can be hard to find the time or energy to post every day. That’s where Kiire comes in! Kiire automates your marketing on Instagram with artificial intelligence so that you don’t have to spend hours posting each day.

Only 3 Steps Needed:

  1. First, connect your Instagram accounts to Kiire
  2. Next, create an Instagram strategy that you want to implement on all of your accounts
  3. Finally, sit back and relax as Kiire takes care of everything for you!


Who Will Benefit Most from Kiire?

Anyone who wants to grow an audience for their business or product will benefit from Kiire. Social media has become an effective marketing channel for many companies. Just like Facebook, Instagram is one of the most popular social media networks. Building a following on Instagram can be difficult. Kiire provides an easy way for anyone to automate their marketing on Instagram to make it easier to grow their following on this platform.

It’s perfect for:

  • Instagram Marketers
  • Marketing Agencies
  • Affiliate Marketers
  • Ecommerce
  • Content Creators
  • Freelancers
  • Local Businesses
  • Social Media Managers

Who Created Kiire?

Before continuing with this Kiire review, let’s take a moment to see who created it.

Abhi Dwivedi is the creator of Kiire. He’s a seasoned entrepreneur that’s been in the marketing and software industry for over 15 years. He has done six-figure launches and runs successful YouTube channels.

Kiire Features:

Instagram Bulk Messaging Feature

What if you could send a bulk message to your prospects? Kiire allows you to do just that. Not only can you create a message to send, but you can schedule the message to be sent at a later date to save time.

Comments Manager

The Comments Manager is a time-saving tool that helps you manage all the comments on your posts. It includes features like searching for specific comments, deleting any comment you wish, and replying to comments that require detailed answers. With this helpful feature, managing comment becomes a breeze!

Bulk Comment Replies

Kiire helps automate your marketing by letting you bulk reply to thousands of comments on posts with just one click.

Kiire’s bulk comment reply feature is straightforward to use.

It makes replying to Instagram users a lot faster and less time-consuming because it eliminates the need to do this manually one by one.

IG Hashtag Manager

The Hashtag Manager helps you find the best hashtags to use. With just a few clicks, you can access all of the hashtags used by millions of other businesses – giving you an edge in getting new customers and boosting sales from passive organic reach. You can easily see what your competitors are using in an instant and save them in your dashboard.

With Kiire, you’ll never be stuck thinking of good hashtag ideas again!

Auto Comment App

The Auto Comment App allows you to set up predefined comment replies and let the app do the rest. The app will automatically like real user comments, send users messages, and reply to IG post comments for you on AUTO-PILOT so you can quickly reply on the fly.

Story Mentions App

You can now reply to anyone who mentions your account in an Instagram story with Kiire’s Story Mentions App feature. You will also have multiple options for responding, such as sending a thank you message or starting an entire automated conversation. If it is appropriate for business needs, then even trigger some automation boost revenue!

Easy Instagram Scheduler For Video and Images

Kiire provides an easy Instagram scheduler for video and images, which lets you pre-load your content in advance so that when Kiires posts at scheduled times, they are guaranteed to stay consistent without any need for micro-management on your end. It works months in advance, so you can schedule Instagram posts months ahead of time instead of doing it on the day.

Auto DM Reply Messenger

The Auto DM Reply Messenger feature lets you automate your direct messages on Instagram by setting up predefined responses in Kiire. It will then reply to all of your direct messages for you while you sleep so that when people message your account, Kiire will be there for them!

To learn more about how Kiires’ Auto DM Reply Messenger feature can help take care of some of the work involved in being an entrepreneur or business owner, click here.

Instagram Story Replies Insights

Story Replies Insights is a Kiire feature that lets you know what content resonates with your followers. It provides you with analysis and insights into what happened with your story posts to make your marketing more effective. Kiire Insight helps you know what content to create and post on Instagram to engage with your audiences.

Automated Instagram Story Tool

One of Kiire’s most valuable features is Kiire’s automated Instagram Story tool which is a smart and simple way to automate all of your conversations while you are on any one of your or your client‘s IG stories.

Connect Multiple Instagram Accounts

Kiire allows you to manage multiple Instagram profiles across numerous markets, perfect if you want to manage or start a consultancy for clients. Kiire offers tools that make it easy to grow your own accounts and those of your clients by following their strategy and programs of engagement. Kiire has 10 account connection options, with the ability to connect up to 10 accounts at once.

a screenshot of the story replies feature in the Kiire app

Pricing & OTO Upgrades

This Kiire review wouldn’t be complete without taking a look at the various upsell and pricing.

Standard Licence

The standard license is the most basic and includes all of the functionality you need to gain more exposure on Instagram. You can set automated messages, send out reminders to your followers and even use AI to understand what your followers want to see. For $35, this program is a steal.

Commercial Licence

This license is for marketers who want to use Kiire for themselves or their clients.

You can share this tool with anyone you like, and it’s excellent for those wanting to build an Instagram-based marketing business. It starts from $39

Unlimited Upgrade

This is the most powerful upgrade for Kiire and a huge bonus.

Unlimited accounts get access to ALL features plus 10,000 credits every month. The Unlimited upgrade also includes the Live Chat Builder and Ice Breakers. With these two features, you can increase engagement with people on Instagram and help you make even more sales.

VIP Training Upgrade

The Kiire VIP Training Upgrade will teach you how to use Instagram and make money. You’ll also learn the best strategies for getting followers and growing multiple accounts. Plus, you’ll learn all about affiliate marketing and eCommerce too.

Content Upgrade

Kiire’s Content Licence upgrade helps you create viral posts and optimized videos on Instagram using AI.

It includes DFY Ads Designs, Done-For-You Instagram Content in multiple niches, and HD stock photos and HD clips.

Automation Consultation Upgrade

This licensing is for professional consultants who want to offer their Instagram Growth & Automation services to local or online businesses. They will get access to the complete kit of Kiire. This kit includes a DFY reseller license, custom Paypal checkout integration, a Kiire Agency website, Virtual & team member access, and more.

It’s also great for freelancers who want to make a living from marketing consulting on Instagram for businesses.

Kiire Whitelabel Upgrade

This license is designed for marketers to rebrand and resell marketing automation software for Instagram through Kiire. The Whitelabel license allows you to create your own Instagram Automation Software Company and resell it as your own product.

Kiire Review Conclusion: Is it worth it?

Kiire is a new AI-powered marketing tool that helps you automate your video content, posts, communications and grows your following on Instagram.

It also analyzes your Instagram accounts and then suggests the best hashtags, captions, and other Instagram content to post to get more engagement. Kiire also provides insights into the performance of posts so you can see what works and what doesn’t work for your audience.

  • Saves time and money by automating your Instagram content and engagement.
  • Helps you grow as an influencer on Instagram, giving you more opportunities than ever before.
  • Helps you grow your audience with the help of AI.
  • Lets you be more hands-off and spend time doing what matters most to you.

Overall, the benefits of using an Instagram automation tool like Kiire far outweigh any potential downsides: you can post regularly without having to spend hours doing it yourself; you’ll receive valuable insights into your Instagram pages performance, and you can save time so that you have more free hours in your day.

But enough of this Kiire review, click the button below to learn more see a demo.

The 4 Best WordPress Image Optimizer Plugins

The 4 Best WordPress Image Optimizer Plugins

It’s always difficult choosing a website tool because of the sheer number of options available.

So I’m helping you narrow it down with my list of the 4 best image optimizers for WordPress.

And I’ve also included the test results for each one.

For testing, we’ll use two 1200 x 800 images. 1x JPG and 1x PNG, as shown below:

The JPG picture we are using to test the best image compression tools in WordPress

JPG (626KB)

The PNG image we are using to test the best WordPress plugin to optimize images

PNG (183KB)

Let’s jump right in and look at the first tool, EWWW Image Optimizer.

1. EWWW Image Optimizer

A photo of the EWWW Image Optimizer homepage

EWWW Image Optimizer is a tool made by Exactly WWW LLC.

It launched on June12, 2012 and gained over 500 downloads in the first week alone.

It has continued to gain in popularity ever since then and is now active on over 800k websites.

Part of EWWW’s appeal is the ease in which you can get it working. It’s completely set and forget, so once installed, it will automatically optimize your website images as soon as you upload them to WordPress.


EWWW Features:

  • Keeps track of images already optimized to prevent re-optimization (But you can delete this history at any time should you ever want to reduce your database size).
  • Choose between Basic (free) and Premium (paid)
  • Easy IO (Premium) speeds things up further by serving your images through their cloud servers.
  • PNG & JPG compression. GIF compression is available to Premium subscribers only.
  • Option to keep or remove the metadata
  • Option to lazy load images

Optimization Results


2. Smush

A screenshot of the Smush image compression and optimization plugin's homepage

Smush is another extremely popular image compression plugin created by WPMU DEV, a small team of skilled WordPress Experts).

They’ve been around for over 10 years and have released many popular plugins to improve WordPress websites’ performance.

When installing and activating Smush for the first time, there’s a quick setup that you have to go through. The setup is straightforward, and once completed, it will automatically optimize your images as they’re uploaded to your website.

Smush also has a simple dashboard that even first-time users will find easy to navigate.


Smush Features:

  • Automatic resizing (set and forget)
  • Strip metadata option
  • Bulk Smush – let’s you compress images in bulk or individually in the media library
  • Lazy load images
  • Free version and paid version (Smush Pro)
  • Pricing starts at $5/month per website for Smush Pro. Or you can pay $12.50/month per website and get access to all WPMU Dev plugins
  • Smush Pro features
    • Super-smush lossy compression (2x more compression than free Smush)
    • Serve images from Smush CDN
    • No limits
    • Upload images up to 32mb in size

Smush does feel slightly more user-friendly than EWWW Image Optimizer.

Optimization Results


3. ShortPixel Image Optimizer

A homepage screenshot of the ShortPixel plugin

This plugin was released back in November 2014 and offers up to 90% compression rates on images.

What I really like about ShortPixel is the fact that they let you compress up to 100 images per month free. So you’re still getting access to their premium features even as a free user.

However, you have to provide them with your email address to sign up and get access to their API.

ShortPixel Features:

  • Lossy, Lossless, and Glossy compression
  • Can create a backup of original images
  • EXIF data removal options
  • Image resizing
  • Supports JPG, PNG, GIF, PDF, WEBP compression
  • Image compression is offered through their API


Optimization Results


4. Imagify

The Imagify plugin's homepage screenshot

Made by WP Media

Imagify launched in January 2016 and has since enjoyed a continual rise in popularity with current estimates of active users sitting over 600 000.

Unlike the other options mentioned earlier, Imagify has both a WordPress plugin and a website app that you can use to compress your images.

You’ll be pleased to know that Imagify offers a free option giving you complete access to their image optimization up to 25mb total every month. But just like ShortPixel, you have to sign up with your email before you receive API access.


Imagify Features:

  • Auto optimize on upload
  • EXIF data removal options
  • Original image backups
  • JPG, PNG, GIF, PDF compression
  • Image resizing

In addition to the features above, if you log in to the website app, you can enter your URL, and Imagify will auto-optimize your page.


Optimization Results


With my recommendations for the best WordPress image optimizers out the way, I’ll now answer some of the most common image optimization questions.

Common Questions

What does it mean to optimize an image?


When we talk about image optimization for the web, we’re talking about reducing the image’s file size as much as possible without compromising its quality. Smaller image file sizes on a web page mean improved page loading times, performance, SEO, and user experience.

It’s possible to compress an image file size from anywhere between 1% – 99%.

What are the benefits of image optimization?

  • Faster page load speeds
  • Improved website speed and performance
  • Better SEO rankings
  • Freeing up storage space on your web server
  • Faster website backups due to an overall reduction in size

Will users notice when images are optimized?

If you’re using a high-end image optimization tool (like the ones mentioned above), users will not notice any difference in the images’ quality. But, they will experience faster page loading speeds on your website, which is a good thing.

How to optimize images for web performance without losing quality?


  1. Always ensure you’re using clear, relevant images for your web content.
  2. Choose the correct image format. Choosing the correct image file format is crucial. Generally, you’ll be using JPG for the majority of your website images. And for images with transparent backgrounds, you’ll use PNG.
  3. Image file name for SEO. Instead of labeling your images, “image 1” “image-2” “image_3” etc. Try to use a keyword, LSI keyword, or partial keyword in naming your image file, only if it’s relevant
  4. Upload your image in the correct size and dimensions. There’s no reason to upload a 4000 x 4000 image when you’re intending to use a 1200 x 1200 image
  5. Fill out the ALT attribute. ALT attributes help describe an image to visually impaired readers. They also help with SEO. So it’s essential to ensure your ALT attribute is an accurate description of the picture with your primary keyword or a related keyword as well.
  6. Reduce the file size. Using an image compression tool, reduce the file size of your image.

What is the highest quality image format between PNG and JPG?

PNG is of higher quality than JPG.

However, higher quality doesn’t automatically make it better because the bigger file sizes have a negative effect on the speed and performance of your website.

Lossy vs. Lossless compression

Lossy compression

Also known as irreversible compression.

This is a form of compression where unnecessary image data is eliminated permanently to reduce the overall file size.

Since the data is permanently removed, you cannot restore your original image file.

Lossless compression

Also known as reversible compression

With lossless compression, unnecessary data is retained. Instead, unnecessary metadata is eliminated. As a result, the file size if not reduced by much compared to lossy compression.

With lossless compression, it’s possible to restore the original image.

Which is the Best WordPress Image Optimizer Plugin?

ShortPixel is my preferred WordPress image optimizer. However, there’s not much to choose between any of the tools featured in this post.

They’re on this list because they are all excellent and will help optimize your image sizes, speed up your page, and increase your website’s performance. So pick any image optimizer above which appeals to you the most.