Visual Website Optimizer is featured as the world’s easiest A/B and multivariate testing tool.
It provides an easy to use WYSIWYG editor for creating variations and its innovative technology eliminates the need for tagging page sections with code. In other words, with Visual Website Optimizer you add a small code to your website once and then create an unlimited number of tests from the interface without the need to touch any code.
It allows a user to define and measure test performance on multiple conversion goals. It also has a segmentation feature which lets a user run targeted tests for a specific subset of visitors only. This expands to the possibility of using the tool for behavioral targeting and website personalization. Visual Website Optimizer easily integrates with Google Analytics and other web analytics tools, allowing fine-grained insights into your variation performance. It allows different members of an organization to work on the same test project by providing unlimited permission-based logins. Agencies have access to client sub-accounts allowing them to choose which reports they want clients to see.