Infinity Call Tracking is a complete analytics tracking service with integrated call tracking capabilities. With Infinity you can track calls from your website and know exactly what marketing activity brought them there. Furthermore with three built in attribution modes; first click, last click and equal weighted you can really understand the cross channel effect. They completely integrate with Google Analytics and Adwords.
Infinity website tracking, tracks every visitor to a clients site. Recording the network, channel, keyword, location of the visitor, time and date, page views and length of time they visited the site. Website tracking not only tracks the visitors click path but also any online goals they achieve, including click to email, completing a contact us form or making an acquisition online.
Call tracking (to keyword level)
Infinity Call Tracking, tracks calls and links them back to the keyword which generated the call. Infinity Call Tracking can track an unlimited number of keywords and visitors and has been designed to handle a billion requests a day.
Measuring calls as conversions is the first big step but then how do you attribute the conversions to the correct marketing source? Well Infinity Tracking has three built in modes; first click, last click and equal weighted attribution over a period of time, 30 days is the default window.
We also support custom attribution models if your business wants to use an even more sophisticated approach.
Google Analytics and Adwords integration
Infinity Call Tracking seamlessly integrates with Google Analytics so detailed segmentation and path analysis can be performed on visitors and goals. Read more about Google Analytics and AdWords Integration
Network data (cost, clicks, impressions etc)
Infinity Call Tracking pulls in the networks data (Google/Bing) to enrich the portal with campaign, adgroup, keyword, impressions, clicks and cost information for PPC. Providing a detailed understanding of keywords which are performing and in turn creating efficiencies and increasing ROI, in some cases over 25%.
Offline call tracking
Infinity Call Tracking can track any offline channels too. This could be anything from a direct marketing campaign to a TV Ad, if there’s a telephone number on it, we can track it.
Infinity Call Tracking also offers call recording, this is beneficial when training staff or to listen back to sales calls.
Missed call email alerts
Infinity Call Tracking offers missed call email alerts, therefore, if you miss a call our solution will email you with the callers telephone number, time and date, of call and the pages they visited on your site.
Announce marketing channel
Infinity Call Tracking can announce the marketing channel to the operator when they answer the phone. This gives the operator a quick insight into where the user came from, and can be very useful if from a magazine advert with a special offer for example as the operator knows the context of the call and can handle it more efficiently.
Announce call reference
Infinity Call Tracking also offers announce call reference, this is ideal for companies who can’t or don’t link their CRM to their phone system. In this instance we can announce, via the phone, a unique call ID reference to the call operator to enter into their CRM.
Operator call rating and sales data capture
Infinity Call Tracking can capture sales and lead data at the end of a telephone call. Once a call has ended the call operator will be offered a series of options to either enter sales or lead information. Entering sales information allows a sales value to be entered, or for lead information, the call operator has the option of rating the lead. This information is then passed through to the Infinity Portal and held against the relevant call.
Configurable sales capture scripts
Infinity Call Tracking can capture sales and lead data. Scripts can be configured to each client’s requirements therefore, the options offered to the call operators are specific to them and not a generic list of options, which can be open to misinterpretation, for instance, a score of six could mean something different to a score of six to someone else.
We have a comprehensive API so anything you can view or change in our portal is available to you through the API.
The ultimate in linking sales to keywords is full CRM Integration through our API to enrich the clients CRM.
0844 and 0843 numbers support
Infinity Call Tracking offers 0844 and 0843 numbers; there are no call charges when using this type of number if routed to a normal 01/02 geographic number. These are our most popular type of number as they are also customer friendly as only charged at 5p per minute to the caller.
0845, freephone and local numbers
Infinity Call Tracking also offers, 0845, 0800 (freephone but limited supply), 0808 (freephone) and local numbers, however, there are additional costs for using these numbers please contact us for our latest call tariff.