The Report Analyzer is a very powerful and flexible tool which allows you to upload any AdWords report with conversion data and then you can gain valuable insight into your account.
As AdWords reports are full of numbers that are difficult to interpert; we color code the output files so that you can easily find:
- What is profitable
- What is unprofitable
- What keywords are below the first page bid
- What keywords need to be watched closely as they can start to become unprofitable
- What keyword cannot be on the first page profitably (you need to work on these first)
- Suggested bids based upon your ROI
This tool supports more than just keyword data. You can see insights into any data that contains conversion information. Presently we support these reports:
- Placement / Keyword Performance
- Ad Performance
- URL Performance
- Ad Group Performance
- Campaign Performance
- Account Performance
- Demographic Performance
- Geographic Performance
- Search Query Performance
- Placement Performance
If you wish to bid by ROI, we will also display a suggested bid that will meet your ROI goals.
AdWords reports are often inaccurate with regards to actual revenue because not all your actual revenue numbers are being passed back and forth with AdWords. Therefore, we allow you to overwrite your conversion information with your actual revenue values or margin information so we are calculating the information off of actual revenue or profit.
If you want to know if your keywords, ad copy, landing pages, etc – are making you money, losing you money, or you just want an easier way of viewing the data – the Report Analyzer can help give you that insight.