Inbound Writer

With InboundWriter, you can easily discover what interests your target audience today by exploring what words they are using when searching for content or while sharing content via social media. Just provide InboundWriter with a few words and websites that relate to the topic you are writing about. InboundWriter then scours major search engines, popular social media sites and specified competitive websites to determine words and phrases directly relevant to your topic of choice.

Based on this real-time research, InboundWriter recommends the best words that will increase your content popularity and competitiveness for each specified topic. The current popularity of the recommended keywords, as determined by search or share volume, is presented in real-time to help guide your content strategy.

To help you in your quest to reach more readers, InboundWriter also provides you with specific guidance on which words and phrases to use to improve content popularity, as well as how to best structure your online content for maximum visibility. The Interactive Editor lets you experiment with different words and writing strategies and observe in real-time how your content score changes based on your word choices, content structure and other criteria.

InboundWriter enables you to write compelling content to engage today’s social audience – and let you do so securely from any browser.  A WordPress plugin is coming soon. I’ve also been working on some business case analysis of using this tool and the results are quite impressive. If you are an experience SEO or Social Media copywriter or you are looking to get writers up to speed on using SEO and Social Media best practices in their writing this is a must have tool for the price.



KnowEm is the best social media profile availability tool in the market. Knowem searches over 550 social media sites, 120+ domain name databases and the entire USPTO database for free to see if you brand / trademark / intellectual property is available or being used. Use this to protect your brand across all the social media sites out there.

They also have low cost premium services to do complete signups on the sites for you.


The Search Monitor

The Search Monitor – They have several tools including another great search engine competitive intelligence tool. The Search Monitor Tracks market share, page rank, ad copy, landing pages, budgets, day parts, and uncover new competitors on Paid & Organic Search (including video monitoring). You can catch trademark abuse on paid search, track brand buzz web wide, as well Monitor your affiliates for TOU compliance, watch paid search activities, monitor ad copy and landing page copy, recruit your competitors’ affiliates.



Enter in a search term and SocialMention will track down what people are saying about that term across different blogs and social outlets.  It will tell you how many times a keyword was talked about, the time frame, and let you subscribe to an RSS feed for that term or export the information as a CSV.

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and API.



SiteBeam creates insights on a website in minutes. They can then turn any of their reports into a presentation or a detailed report automatically. This makes it very easy to share reports. You can also see results of your reports compared to your competitors. The type of reports you can get are:

Complete report
Test everything: marketing, accessibility, content, technology and more.
Sales report
Complete report but with less detail, ideal for sales pitches.
Staging report
Test a site before it goes live. Ignores tests like social interest, incoming links.
Marketing report
Assessment of SEO, search ranking and social media.
Social media report
Quick assessment of Facebook and Twitter.
Writing report
Test spelling and readability.
Technical report
Test for W3C compliance, broken links and other technical problems.
EU ePrivacy report
Test for compliance with the EU ePrivacy Law.
Custom report
Any selection of tests you choose.





 lets you remix pages and share them with the people you want to reach. Once you Bo.LT a url they make a copy of the page and run it on very advanced content delivery network that is tuned for incredibly fast page serving and incredibly fast editing and sharing. When you put a page on BO.LT, it is a copy. Don’t worry, the original page on the original site is still safe. Your page, however, is nimble, changeable, and under your control. They include fabulous analytics as well. This is a great way to launch new landing pages or make changes to existing pages for A/B testing. I also love using on my ipad – just add “” before any url and it makes it very easy to share.

You can also use the bookmarklet which allows you to make a BO.LT link of the page you are viewing without having to visit the BO.LT site.

It is useful if you are trying to:

  • copy pages behind a login
  • copy behind a firewall or on a corporate network
  • copy pages as it is seen by a specific browser (e.g. a browser on an iPhone)
  • copy pages that are being tested with GWO or Test and Target

Ego (iPad app)

Ego app gives you one central—and lovely—location to check web statistics that matter to you. You can quickly view the number of visits to your website (including daily, hourly and monthly numbers), feed subscription totals and changes, how many people are following you on Twitter and more.

No more visiting a bunch of websites, logging in and out, all that nonsense. Ego supports as many widgets of each type as you want, so you can check all your stuff in one go.

New in Ego for iPad: Swipe right on a widget to automatically log into that service and view all the gritty details. Check your referrers in Mint and Google Analytics, browse your Tumblr Dashboard, reply to mentions on Twitter, all from within Ego!