BoostCTR is a browser-based text-ad optimization tool designed to increase click-through-rates & conversions for PPC and Facebook ads by A/B testing your ads (the control) against they ads that BoostCTRs networks of writers come up with and you approve for testing.

BoostCTR offers a risk-free quality score improvement, a money-back guarantee and works with top advertisers like CafePress, 99Designs and Kayak. BoostCTR’s clients experience an average lift of 30% on their CTRs and conversions. BoostCTR guarantees that their expert writers will continue to write for these ad groups until they beat the performance of your best existing ads.



Other than mobile, video has been the other big demand from customers. Treepodia alows you to submit your XML product catalog feed to them and they will then turn that feed into automated video (with music or voice overs), submit those videos to sites like YouTube, FaceBook, & MetaCafe and them generate a video sitemap. These videos often show up pretty high in the search engine results page and are pretty effective at engaging your visitors and converting more of them into buyers.


Infinity UK Call Tracking

Infinity Call Tracking is a complete analytics tracking service with integrated call tracking capabilities. With Infinity you can track calls from your website and know exactly what marketing activity brought them there. Furthermore with three built in attribution modes; first click, last click and equal weighted you can really understand the cross channel effect. They completely integrate with Google Analytics and Adwords.

Website tracking

Infinity website tracking, tracks every visitor to a clients site.  Recording the network, channel, keyword, location of the visitor, time and date, page views and length of time they visited the site. Website tracking not only tracks the visitors click path but also any online goals they achieve, including click to email, completing a contact us form or making an acquisition online.

Call tracking (to keyword level)

Infinity Call Tracking, tracks calls and links them back to the keyword which generated the call.  Infinity Call Tracking can track an unlimited number of keywords and visitors and has been designed to handle a billion requests a day.

Conversion attribution

Measuring calls as conversions is the first big step but then how do you attribute the conversions to the correct marketing source? Well Infinity Tracking has three built in modes; first click, last click and equal weighted attribution over a period of time, 30 days is the default window.

We also support custom attribution models if your business wants to use an even more sophisticated approach.

Google Analytics and Adwords integration

Infinity Call Tracking seamlessly integrates with Google Analytics so detailed segmentation and path analysis can be performed on visitors and goals. Read more about Google Analytics and AdWords Integration

Network data (cost, clicks, impressions etc)

Infinity Call Tracking pulls in the networks data (Google/Bing) to enrich the portal with campaign, adgroup, keyword, impressions, clicks and cost information for PPC.  Providing a detailed understanding of keywords which are performing and in turn creating efficiencies and increasing ROI, in some cases over 25%.

Offline call tracking

Infinity Call Tracking can track any offline channels too. This could be anything from a direct marketing campaign to a TV Ad, if there’s a telephone number on it, we can track it.

Call recording

Infinity Call Tracking also offers call recording, this is beneficial when training staff or to listen back to sales calls.

Missed call email alerts

Infinity Call Tracking offers missed call email alerts, therefore, if you miss a call our solution will email you with the callers telephone number, time and date, of call and the pages they visited on your site.

Announce marketing channel

Infinity Call Tracking can announce the marketing channel to the operator when they answer the phone. This gives the operator a quick insight into where the user came from, and can be very useful if from a magazine advert with a special offer for example as the operator knows the context of the call and can handle it more efficiently.

Announce call reference

Infinity Call Tracking also offers announce call reference, this is ideal for companies who can’t or don’t link their CRM to their phone system. In this instance we can announce, via the phone, a unique call ID reference to the call operator to enter into their CRM.

Operator call rating and sales data capture

Infinity Call Tracking can capture sales and lead data at the end of a telephone call. Once a call has ended the call operator will be offered a series of options to either enter sales or lead information. Entering sales information allows a sales value to be entered, or for lead information, the call operator has the option of rating the lead.  This information is then passed through to the Infinity Portal and held against the relevant call.

Configurable sales capture scripts

Infinity Call Tracking can capture sales and lead data.  Scripts can be configured to each client’s requirements therefore, the options offered to the call operators are specific to them and not a generic list of options, which can be open to misinterpretation, for instance, a score of six could mean something different to a score of six to someone else.

Reporting API

We have a comprehensive API so anything you can view or change in our portal is available to you through the API.

CRM integration

The ultimate in linking sales to keywords is full CRM Integration through our API to enrich the clients CRM.

0844 and 0843 numbers support

Infinity Call Tracking offers 0844 and 0843 numbers; there are no call charges when using this type of number if routed to a normal 01/02 geographic number. These are our most popular type of number as they are also customer friendly as only charged at 5p per minute to the caller.

0845, freephone and local numbers

Infinity Call Tracking also offers, 0845, 0800 (freephone but limited supply), 0808 (freephone) and local numbers, however, there are additional costs for using these numbers please contact us for our latest call tariff.



Ontolo is a suite of powerful link building tools for in-house SEOs and internet marketing agencies.

Ontolo Features and Functions

  • Daily Discovery of 300-500+ New Link Prospects added to your link prospect database.
  • Customized Link Prospects based on your targeted SEO keywords and link types.
  • Your own, Customized Link Prospect Database with hundreds of new link prospects added every day.
  • Link Prospect Crawler and Indexer that analyzes each link prospect for relevance, value, links, etc.
  • Aggregation of 3rd-Party API data for every link prospect including Google PageRank, SEOMoz URL data, and Alexa data.
  • Fully Searchable Link Prospect Text Database, allowing you to find very specific link prospects. Ie: Prospects with Keyword X in the title, Keyword Y in the body text, but not Keyword Z.
  • Link Prospect Type Classification to quickly and easily distinguish Guest Posts from Paid Link from Web Directories from Links Pages from Blogrolls from Blogs and more.
  • Over two dozen Link Prospect Search Forms to quickly find specific kinds of link prospects, from Guest Posts to Gov and EDU links to Paid Links and more.
  • Export Link Prospects to CSV, Excel, the clipboard or to your printer.


The New Link Building Toolset 1m Demo from Ontolo on Vimeo.

Inbound Writer

With InboundWriter, you can easily discover what interests your target audience today by exploring what words they are using when searching for content or while sharing content via social media. Just provide InboundWriter with a few words and websites that relate to the topic you are writing about. InboundWriter then scours major search engines, popular social media sites and specified competitive websites to determine words and phrases directly relevant to your topic of choice.

Based on this real-time research, InboundWriter recommends the best words that will increase your content popularity and competitiveness for each specified topic. The current popularity of the recommended keywords, as determined by search or share volume, is presented in real-time to help guide your content strategy.

To help you in your quest to reach more readers, InboundWriter also provides you with specific guidance on which words and phrases to use to improve content popularity, as well as how to best structure your online content for maximum visibility. The Interactive Editor lets you experiment with different words and writing strategies and observe in real-time how your content score changes based on your word choices, content structure and other criteria.

InboundWriter enables you to write compelling content to engage today’s social audience – and let you do so securely from any browser.  A WordPress plugin is coming soon. I’ve also been working on some business case analysis of using this tool and the results are quite impressive. If you are an experience SEO or Social Media copywriter or you are looking to get writers up to speed on using SEO and Social Media best practices in their writing this is a must have tool for the price.


Link Research Tool

Link Research Tool  is made up of ten individual tools, all can be used to find link building opportunities as well as monitor your competition.

Tools include:

  • Competitive Landscape Analyzer
  • Backlink Profiler
  • Link Juice Thief
  • Missing Link Tool
  • Link Juice Recovery Tool
  • SERP Research Tool

Follow this great writeup to learn best practices with the Link Research Tool.

Citation Labs Link Building Suite

Citation Labs have developed a few tools for outbound linkbuilding. They are called Outbound Scraper and Contact Finder. To use the Outbound Scraper you simply enter the URL of the page you want to scrape, give the job a title and hit the scrape outbound links button. Typically this process will only take a few seconds and will provide you with a CSV file of all that pages outbound link URLs. Now that you have all the scraped URLs, you can now enter them into the Contact Finder tool. Simply copy and paste all the URLs into the Contact Finder tool and start running the report. Again this will typically only take a few seconds to run and will provide you with a CSV of all the URLs with accompanying email addresses and/or contact page URLs.


Google Trends For Websites

Google Trends For Websites – Enter up to five topics and see how often those topics been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. You can learn more on how to use this from our friend, Avinash Kaushik.


The Search Monitor

The Search Monitor – They have several tools including another great search engine competitive intelligence tool. The Search Monitor Tracks market share, page rank, ad copy, landing pages, budgets, day parts, and uncover new competitors on Paid & Organic Search (including video monitoring). You can catch trademark abuse on paid search, track brand buzz web wide, as well Monitor your affiliates for TOU compliance, watch paid search activities, monitor ad copy and landing page copy, recruit your competitors’ affiliates.



SiteBeam creates insights on a website in minutes. They can then turn any of their reports into a presentation or a detailed report automatically. This makes it very easy to share reports. You can also see results of your reports compared to your competitors. The type of reports you can get are:

Complete report
Test everything: marketing, accessibility, content, technology and more.
Sales report
Complete report but with less detail, ideal for sales pitches.
Staging report
Test a site before it goes live. Ignores tests like social interest, incoming links.
Marketing report
Assessment of SEO, search ranking and social media.
Social media report
Quick assessment of Facebook and Twitter.
Writing report
Test spelling and readability.
Technical report
Test for W3C compliance, broken links and other technical problems.
EU ePrivacy report
Test for compliance with the EU ePrivacy Law.
Custom report
Any selection of tests you choose.