PPC Tools

UserTesting.com

August 25, 2011

UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $39 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay [...]

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BoostCTR

August 25, 2011

BoostCTR is a browser-based text-ad optimization tool designed to increase click-through-rates & conversions for PPC and Facebook ads by A/B testing your ads (the control) against they ads that BoostCTRs networks of writers come up with and you approve for testing. BoostCTR offers a risk-free quality score improvement, a money-back guarantee and works with top [...]

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The Search Monitor

September 22, 2011

The Search Monitor – They have several tools including another great search engine competitive intelligence tool. The Search Monitor Tracks market share, page rank, ad copy, landing pages, budgets, day parts, and uncover new competitors on Paid & Organic Search (including video monitoring). You can catch trademark abuse on paid search, track brand buzz web wide, [...]

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Certified Knowledge’s Report Analyzer Tool

September 5, 2011

The Report Analyzer is a very powerful and flexible tool which allows you to upload any AdWords report with conversion data and then you can gain valuable insight into your account. As AdWords reports are full of numbers that are difficult to interpert; we color code the output files so that you can easily find: [...]

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WordStream’s Google AdWords Performance Grader

September 5, 2011

WordStream’s Google AdWords Performance Grader is a free tool to help AdWords advertisers better understand how well their campaigns are performing compared to advertisers with similar monthly budgets. The AdWords Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables, [...]

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WordStream’s Free Keyword Research Tool

September 1, 2011

Nice interface to do keyword research. url: http://www.wordstream.com/keywords/

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ClickPath

August 31, 2011

Tracks all conversions generated from your online advertising, including phone calls, and ties them back to the exact keyword or ad source. url: http://www.clickpath.com/default.asp

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Google AdWords Modified Broad Match Keyword Tool

August 31, 2011

This simple modified broad match keyword generator will add a + sign in front of each “word” which comprise your keywords, or in front of those specific keywords you indicate. url: http://www.acquisio.com/uncategorized/google-adwords-modified-broad-match-keyword-tool/

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IfByPhone

August 26, 2011

Ifbyphone’s Call Tracking solutions helps marketers measure, manage, and automate phone calls in order to track phone call conversions to the keyword-level, manage the way phone call leads are distributed to your sales team, and automate immediate follow-up to web form leads. url: http://public.ifbyphone.com/services/call-tracking

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Mongoose Metrics

August 26, 2011

Provides phone call analytics for both online and offline marketers. Customers use our service to better understand which of their campaigns drives phone calls and to see phone call reports directly within their web analytics package of choice. url: http://www.mongoosemetrics.com/

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