UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $39 and is typically ready in one hour.
The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. They also have some preset tests that will evaluate your mobile website or your Pay-Per-Click campaigns. Users are prescreened and rated by previous clients so the quality of feedback is pretty good. It can also be quite valuable to see how your site runs on various users’ computers. The control panel is limited, however, so you can only specify age, income, gender, and computer/Web experience. If your target audience is very specific, you might want to run tests with your own customers. UserTesting.com allows you to do this but it’s a bit more work.
They just launched A Quick & Cheap Way To Fix Blind Spots in Your PPC Efforts.
You can get 3 independent people (the testers) to search for your main key phrase (with product ads or not) for just $75.
Each tester will do a search for your phrase and;
- evaluate which 4 ads they would be most likely to click on and;
- evaluate each landing page for 5 seconds to see if the ad met their expectations and;
- also provide their first impressions of the page.
- After all that, each tester will dig deeper into each of those sites to see if they would be comfortable buying from you or one of your competitors.