UserTesting.com

UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $39 and is typically ready in one hour.

The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. They also have some preset tests that will evaluate your mobile website or your Pay-Per-Click campaigns. Users are prescreened and rated by previous clients so the quality of feedback is pretty good. It can also be quite valuable to see how your site runs on various users’ computers. The control panel is limited, however, so you can only specify age, income, gender, and computer/Web experience. If your target audience is very specific, you might want to run tests with your own customers. UserTesting.com allows you to do this but it’s a bit more work.

They just launched A Quick & Cheap Way To Fix Blind Spots in Your PPC Efforts.
You can get 3 independent people (the testers) to search for your main key phrase (with product ads or not) for just $75.

Each tester will do a search for your phrase and;

  • evaluate which 4 ads they would be most likely to click on and;
  • evaluate each landing page for 5 seconds to see if the ad met their expectations and;
  • also provide their first impressions of the page.
  • After all that, each tester will dig deeper into each of those sites to see if they would be comfortable buying from you or one of your competitors.

url: http://www.usertesting.comhttp://www.usertesting.com/ppctest

BoostCTR

BoostCTR is a browser-based text-ad optimization tool designed to increase click-through-rates & conversions for PPC and Facebook ads by A/B testing your ads (the control) against they ads that BoostCTRs networks of writers come up with and you approve for testing.

BoostCTR offers a risk-free quality score improvement, a money-back guarantee and works with top advertisers like CafePress, 99Designs and Kayak. BoostCTR’s clients experience an average lift of 30% on their CTRs and conversions. BoostCTR guarantees that their expert writers will continue to write for these ad groups until they beat the performance of your best existing ads.

url: http://www.BoostCTR.com

Treepodia

Other than mobile, video has been the other big demand from customers. Treepodia alows you to submit your XML product catalog feed to them and they will then turn that feed into automated video (with music or voice overs), submit those videos to sites like YouTube, FaceBook, & MetaCafe and them generate a video sitemap. These videos often show up pretty high in the search engine results page and are pretty effective at engaging your visitors and converting more of them into buyers.

url: http://www.treepodia.com/

LiftSuggest – Price Discovery Engine

 LiftSuggest Price Discovery Engine which helps eCommerce Stores find products for which they are able to improve prices and hence maximize revenue. More specifically, it starts by varying the prices of a few products on the store and identifies the customer’s reaction at various price points. This data is analyzed and presented in the form of reports which can be used to taking decisions on improving prices.
In our experience in dealing with eCommerce Stores at Tatvic we usually found that prices of a majority of products are based on cost markups and they do not factor in the value which a customer places on the product. This laid the foundation of the Price Discovery Engine.
A quick round-up of the features:
  • Java-script based implementation. No technical knowledge required.
  • All customers eventually buy the product at the same price. No price discrimination and no loss of customers’ trust
  • Helps eCommerce stores understand the Price Elasticity of their products
  • Magento Extension for stores with Magento Carts

Agendize

Agendize helps business websites offer easy ways for visitors to get in touch or save contact information for later with its all-in-one customer interaction platform. Agendize’s platform includes a suite of tools, including Click-to-Call, Live Chat, Online Scheduling, a Form Builder tool and more.

Using these tools, visitors to the business’s website can easily call, chat, send info, or schedule an appointment with the company. They can also save the company’s contact information for later or share it with a friend. Agendize’s mission is to help businesses convert their web visitors into loyal customers.


url: http://www.agendize.com

Ontolo

Ontolo is a suite of powerful link building tools for in-house SEOs and internet marketing agencies.

Ontolo Features and Functions

  • Daily Discovery of 300-500+ New Link Prospects added to your link prospect database.
  • Customized Link Prospects based on your targeted SEO keywords and link types.
  • Your own, Customized Link Prospect Database with hundreds of new link prospects added every day.
  • Link Prospect Crawler and Indexer that analyzes each link prospect for relevance, value, links, etc.
  • Aggregation of 3rd-Party API data for every link prospect including Google PageRank, SEOMoz URL data, and Alexa data.
  • Fully Searchable Link Prospect Text Database, allowing you to find very specific link prospects. Ie: Prospects with Keyword X in the title, Keyword Y in the body text, but not Keyword Z.
  • Link Prospect Type Classification to quickly and easily distinguish Guest Posts from Paid Link from Web Directories from Links Pages from Blogrolls from Blogs and more.
  • Over two dozen Link Prospect Search Forms to quickly find specific kinds of link prospects, from Guest Posts to Gov and EDU links to Paid Links and more.
  • Export Link Prospects to CSV, Excel, the clipboard or to your printer.

url:  http://www.ontolo.com

The New Link Building Toolset 1m Demo from Ontolo on Vimeo.

Inbound Writer

With InboundWriter, you can easily discover what interests your target audience today by exploring what words they are using when searching for content or while sharing content via social media. Just provide InboundWriter with a few words and websites that relate to the topic you are writing about. InboundWriter then scours major search engines, popular social media sites and specified competitive websites to determine words and phrases directly relevant to your topic of choice.

Based on this real-time research, InboundWriter recommends the best words that will increase your content popularity and competitiveness for each specified topic. The current popularity of the recommended keywords, as determined by search or share volume, is presented in real-time to help guide your content strategy.

To help you in your quest to reach more readers, InboundWriter also provides you with specific guidance on which words and phrases to use to improve content popularity, as well as how to best structure your online content for maximum visibility. The Interactive Editor lets you experiment with different words and writing strategies and observe in real-time how your content score changes based on your word choices, content structure and other criteria.

InboundWriter enables you to write compelling content to engage today’s social audience – and let you do so securely from any browser.  A WordPress plugin is coming soon. I’ve also been working on some business case analysis of using this tool and the results are quite impressive. If you are an experience SEO or Social Media copywriter or you are looking to get writers up to speed on using SEO and Social Media best practices in their writing this is a must have tool for the price.

url: http://www.inboundwriter.com/

Link Research Tool

Link Research Tool  is made up of ten individual tools, all can be used to find link building opportunities as well as monitor your competition.

Tools include:

  • Competitive Landscape Analyzer
  • Backlink Profiler
  • Link Juice Thief
  • Missing Link Tool
  • Link Juice Recovery Tool
  • SERP Research Tool

Follow this great writeup to learn best practices with the Link Research Tool.

Citation Labs Link Building Suite

Citation Labs have developed a few tools for outbound linkbuilding. They are called Outbound Scraper and Contact Finder. To use the Outbound Scraper you simply enter the URL of the page you want to scrape, give the job a title and hit the scrape outbound links button. Typically this process will only take a few seconds and will provide you with a CSV file of all that pages outbound link URLs. Now that you have all the scraped URLs, you can now enter them into the Contact Finder tool. Simply copy and paste all the URLs into the Contact Finder tool and start running the report. Again this will typically only take a few seconds to run and will provide you with a CSV of all the URLs with accompanying email addresses and/or contact page URLs.

url: http://www.citationlabs.com/tools/

KnowEm

KnowEm is the best social media profile availability tool in the market. Knowem searches over 550 social media sites, 120+ domain name databases and the entire USPTO database for free to see if you brand / trademark / intellectual property is available or being used. Use this to protect your brand across all the social media sites out there.

They also have low cost premium services to do complete signups on the sites for you.

url: http://www.knowem.com/