Spur is a free tool that allows you to evaluate your screenshot or webpage with 7 different tools. It will allow you to evaluate your webpages in:

  1. grayscale mode – what your page looks like with color removed
  2. intersection – where the lines of the page draw visitor’s eyes
  3. contrast – By turning up the contrast on a page it makes the heavy areas stand out more than lighter areas, will your design still hold together?
  4. blur –  If someone can only glance at your page for a few seconds, this will help ensure that they spot something valuable based on design hierarchy and weight.
  5. mirror – Mirroring a design can point out areas of misalignment and hierarchy.
  6. rotate – The rotate tool is great for making it easier to see page weight and balance of elements.
  7. 50% zoom – Use the zoom tool to look at your site as a smaller thumbnail. Does the layout hold up?


Online Card Sorting is an ingenious way to discover how people think your content should be organized.

  • Create, run and analyze a card sort online
  • For anyone who cares about user experience (UX)
  • Use the insights to design or refine an information architecture

Getting started with OptimalSort is really easy. Compared with traditional card sorting methods (using index cards and lots of data entry), you’ll save many hours in both preparation and analysis time.

1. Input your cards

Your “cards” are the content items from your website or intranet that you’d like to study. They’ll ask people to sort these cards into groups to help you understand your users’ mental models.

2. Configure your survey

Configure any options and questions you’d like to ask before or after the card sort. These questions allow you to segment your results by demographic, psychographic or department, for example.

3. Recruit participants

They give you a unique study link that you can email to your users and customers, tweet to the world, or give to a participant recruitment agent or consultant.


Tree Testing is a method for testing your Information Architecture (IA) as a hierarchical tree without the distractions of aesthetics and alternate navigation facets. With Treejack it is now practical to prove your IA for every project.

Use Treejack to test and validate your IA. Treejack will help you prove that it’s working well before you design navigation and page layouts.

url: http://www.optimalworkshop.com/treejack.htm


Quickly run a test on your UI prototypes to answer any nagging questions about usability.

First click testing ensures that your users get started on the right foot when they hit your website.

Use Chalkmark to increase your customer conversion and task oriented success rates by getting quick feedback on designs before you implement or update them. Create your wireframe, assign the tasks and see where people would click before developing any pages.

url: http://www.optimalworkshop.com/chalkmark.htm