LiftSuggest – Price Discovery Engine

 LiftSuggest Price Discovery Engine which helps eCommerce Stores find products for which they are able to improve prices and hence maximize revenue. More specifically, it starts by varying the prices of a few products on the store and identifies the customer’s reaction at various price points. This data is analyzed and presented in the form of reports which can be used to taking decisions on improving prices.
In our experience in dealing with eCommerce Stores at Tatvic we usually found that prices of a majority of products are based on cost markups and they do not factor in the value which a customer places on the product. This laid the foundation of the Price Discovery Engine.
A quick round-up of the features:
  • Java-script based implementation. No technical knowledge required.
  • All customers eventually buy the product at the same price. No price discrimination and no loss of customers’ trust
  • Helps eCommerce stores understand the Price Elasticity of their products
  • Magento Extension for stores with Magento Carts

Inbound Writer

With InboundWriter, you can easily discover what interests your target audience today by exploring what words they are using when searching for content or while sharing content via social media. Just provide InboundWriter with a few words and websites that relate to the topic you are writing about. InboundWriter then scours major search engines, popular social media sites and specified competitive websites to determine words and phrases directly relevant to your topic of choice.

Based on this real-time research, InboundWriter recommends the best words that will increase your content popularity and competitiveness for each specified topic. The current popularity of the recommended keywords, as determined by search or share volume, is presented in real-time to help guide your content strategy.

To help you in your quest to reach more readers, InboundWriter also provides you with specific guidance on which words and phrases to use to improve content popularity, as well as how to best structure your online content for maximum visibility. The Interactive Editor lets you experiment with different words and writing strategies and observe in real-time how your content score changes based on your word choices, content structure and other criteria.

InboundWriter enables you to write compelling content to engage today’s social audience – and let you do so securely from any browser.  A WordPress plugin is coming soon. I’ve also been working on some business case analysis of using this tool and the results are quite impressive. If you are an experience SEO or Social Media copywriter or you are looking to get writers up to speed on using SEO and Social Media best practices in their writing this is a must have tool for the price.



KnowEm is the best social media profile availability tool in the market. Knowem searches over 550 social media sites, 120+ domain name databases and the entire USPTO database for free to see if you brand / trademark / intellectual property is available or being used. Use this to protect your brand across all the social media sites out there.

They also have low cost premium services to do complete signups on the sites for you.



Websitegrader – Website Grader by Hubspot is a free tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. Also worth checking out Twittergrader to check on your competitors’ twitter accounts.


Google Trends For Websites

Google Trends For Websites – Enter up to five topics and see how often those topics been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. You can learn more on how to use this from our friend, Avinash Kaushik.



Enter in a search term and SocialMention will track down what people are saying about that term across different blogs and social outlets.  It will tell you how many times a keyword was talked about, the time frame, and let you subscribe to an RSS feed for that term or export the information as a CSV.

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and API.



SiteBeam creates insights on a website in minutes. They can then turn any of their reports into a presentation or a detailed report automatically. This makes it very easy to share reports. You can also see results of your reports compared to your competitors. The type of reports you can get are:

Complete report
Test everything: marketing, accessibility, content, technology and more.
Sales report
Complete report but with less detail, ideal for sales pitches.
Staging report
Test a site before it goes live. Ignores tests like social interest, incoming links.
Marketing report
Assessment of SEO, search ranking and social media.
Social media report
Quick assessment of Facebook and Twitter.
Writing report
Test spelling and readability.
Technical report
Test for W3C compliance, broken links and other technical problems.
EU ePrivacy report
Test for compliance with the EU ePrivacy Law.
Custom report
Any selection of tests you choose.










Browsera will notify you of possible cross-browser layout problems it finds while testing your site. Instead of having to check out each screenshot on your own, you’ll get a report detailing which pages have potential problems. You can quickly see the problems indicated as each screenshot is highlighted in the problematic areas. Browsera is like a tester, looking for visual discrepancies between different browsers.

Browsera will also help you find problems caused by scripting errors on your site. Each time Browsera renders a page, it checks if the browser encountered any scripting errors during the process. These errors are collected and reported in your results. JavaScript errors can lead to loss of functionality on your site and unpleasant user experiences.

Instead of testing a page at a time, why not test your entire site? Other browser testing services are only able to test a single page at a time. That’s great if you have a small site, but won’t work if you have many pages and want to test them all at once. We make it easy for you by crawling the links on your site or accepting a list of URLs you’d like to test.  It will even test dynamic pages, this is great for example if you want to see what your checkout process looks like in different browsers.


Adobe BrowserLab

Adobe BrowserLab is a free cross-browser compatibility tool that lets you test a number of modern and legacy browsers, including various versions of Chrome, Safari, IE and Firefox. It gives you a number of ways to view pages, get a full-view screenshot, even beneath the fold, or compare how your web page looks in two browsers, side by side. Focus on specific areas with custom positioning (manual or automatic) of screenshots, and compare specific areas of a page.