Not all website testing tools are created equal.

There are wide variances in what each tool is good for. Take the time to understand your needs well. Sometimes you need more than one tool to get all the jobs done. However, I always recommend getting good at free than paying for something more robust.

BoostCTR

August 25, 2011

BoostCTR is a browser-based text-ad optimization tool designed to increase click-through-rates & conversions for PPC and Facebook ads by A/B testing your ads (the control) against they ads that BoostCTRs networks of writers come up with and you approve for testing. BoostCTR offers a risk-free quality score improvement, a money-back guarantee and works with top […]

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Autonomy Optimost

September 5, 2011

Autonomy Optimost supports all optimization styles: Concept A|B testing: Split-run or A|B tests that compare radically different page layouts Simple multivariable testing: Individual single elements such as offers, price points, images, or content Full multivariable testing: Any combination of online elements, anywhere, including dynamic content and rich internet applications like AJAX and Flash. Ability to control for interactions […]

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SiteSpect

September 5, 2011

SiteSpect makes testing and optimizing your entire site easy and cost-effective. Tests that were time- and cost-prohibitive become possible. Creative concepts, copy, promotional offers, fonts, colors, page layouts — SiteSpect enables you to optimize everything on your site, from landing pages through the conversion funnels, all without having to change your existing site. Sitespect sets […]

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Monetate

September 5, 2011

Monetate is a test, targeting & personalization platform. Monetate’s products and people enable online businesses to implement superior marketing strategies, to quickly and easily test and target website content and features, thereby providing customers with more relevant and compelling site experiences. While most companies test 2-5 tests a month, Monetate clients test upwards of 30+ […]

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Visual Website Optimizer

September 5, 2011

Visual Website Optimizer is featured as the world’s easiest A/B and multivariate testing tool. It provides an easy to use WYSIWYG editor for creating variations and its innovative technology eliminates the need for tagging page sections with code. In other words, with Visual Website Optimizer you add a small code to your website once and then […]

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Unbounce

September 5, 2011

Unbounce is a hosted service that provides marketers the means to create, publish and test landing pages without IT or software. The real strength of the solution is that the same person that creates the landing page can publish it live and run an A/B split test without ever touching the code. url: http://www.unbounce.com/

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OnDialog

September 5, 2011

OnDialog provides a tool for marketers to maximize acquisition of leads, conversion or prospects and retain customers using on-demand landing pages, microsites and personalized URLs (PURLs). The recent integration of OnDialog’s core product with multivariate testing technology now allows OnDialog landing pages to be optimized for maximum mass-market conversion to drive revenue based on statistically robust […]

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Omniture Test & Target

September 5, 2011

Adobe Test & Target gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Adobe Test&Target is part of the Adobe® Online Marketing Suite of […]

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LiveBall

September 5, 2011

LiveBall is campaign-specialized content management software that’s much more agile and flexible than your website CMS. It was developed to enable creation of complex, multipage user experiences at scale. It makes it easier to launch and target hundreds or thousands of granular, optimized micro experiences without developers — all in peaceful coexistence with your existing website, […]

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Conversion Multiplier

September 5, 2011

Conversion Multiplier combines multivariable testing with a Nobel-prize winning analysis technique developed for Wall Street and proprietary algorithms. Conversion Multiplier is also the only solution that can optimize conversions for your Web site, landing pages, and email marketing. And it’s the only solution that can optimize for profits. The result: You crunch your testing process down to a […]

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