We’ve been compiling a list of free and low cost tools to improve your website or marketing efforts for the last 4 years. Last year, we published a list of 99 tools and the growth of tools in the past year has been explosive so we decided to launch it as a separate website to make finding the tools much easier.
At a high level, we break down these tools into the following categories:
- Tools for getting Insights
- Creating Pages
- A/B & MVT Testing tools
- Personalization tools
- Marketing Campaign & Automation tools
We look to identify solutions that fit any pricing needs: free, low cost, professional & enterprise. The tools listed here are tools that either my clients, my close friends or I would recommend. There are no affiliate links.
About Bryan & Jeffrey Eisenberg
Brothers Bryan & Jeffrey Eisenberg are recognized authorities and pioneers in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. For over 15 years they have have helped small, medium & large B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com& hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Currently they consult, train and mentor select clients.
Bryan & Jeffrey co-wrote “Call To Action” & “Waiting For Your Cat to Bark?” both Wall Street Journal and New York Times bestsellers as well as “Always Be Testing” and “Persuasive Online Copywriting”. Bryan & Jeffrey have been featured as experts by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Forrester Research, Chicago Business Tribune, Inc Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for their thought leadership in the critical area of internet marketing and improving online conversion rates.
Bryan & Jeffrey are sought after marketing speakers. They have presented keynote and featured sessions for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, Salesforce.com‘s Dreamforce Conference, Gulltaggen and the Canadian Marketing Association. Bryan Eisenberg is the co-founder and Chairman Emeritus of the Web Analytics Association and is on the board of trustees of the Direct Marketing Education Foundation. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, Monetate, Runa.com, TagMan, BoostCTR, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.